Building a Direct-To-Consumer Enterprise (10/4/23)

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Alice Kim (shown above and below) is a female entrepreneur and the founder of two beauty companies, Elizabeth Mott, and Hanalei. She started Elizabeth Mott in 2010 with the goal of creating Korean-inspired beauty products for U.S consumers. A few of Elizabeth Mott’s best-selling products include: a mascara with built-in fiber technology to help elongate even the shortest eyelashes, and an eye primer that lasts for over 12 hours. Elizabeth Mott’s eye primer, and matte face primer often rank in the #1 category on Amazon.

After years of successfully building out Elizabeth Mott, in 2016 she launched a second beauty brand called Hanalei. Her goal with Hanalei is to infuse the power of the Hawaiian and island botanicals with high performing skincare products. Hanalei creates products inspired by the islands’ lush landscape, and natural botanicals. Some of the Hawaiian grown ingredients formulated into the skincare products include: Kukui nut oil, coffee berry, and spirulina. Hanalei partners with local and global retailers that love and value Hawaiian lifestyle. The company has over 100,000 glowing reviews on Amazon.

Alice is presenting a wegginar® for Women Entrepreneurs Grow Global, “Korean-American Beauty: Building a Direct-To-Consumer Enterprise,” on Wednesday, October 4, 2023 at 11 AM CT.  The event is free of charge thanks to sponsors:  Fed Ex, Associated Bank, Bluedog Design, 1706 Advisors and Union Pacific – all companies that back women business owners and entrepreneurs who aspire to grow bigger via globalization.

In the wegginar, you will learn:  

  • How to start a direct-to-consumer business
  • How to outsource employees globally
  • The ins and outs to e-commerce

To learn more and to register free of charge, visit the direct link at Women Entrepreneurs Grow Global®.

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