Naturalizer and Pnina Tornai to Collaborate on Bridal Shoes

Say sure to the sneakers.

Shoes emblem Naturalizer is giving brides one more reason to have fun with its newest collaboration, this time with Israeli bridal clothier Pnina Tornai.

Extra from WWD

The companions will create two collections that includes memorable sneakers for all the marriage ceremony birthday party, uniting Tornai’s sumptuous aesthetic with Naturalizer’s convenience features and measurement and width choices.

“I selected to spouse with Naturalizer on account of their unbelievable generation that permits sneakers to be comfy for all-day put on,” the clothier mentioned. “After having my very own marriage ceremony shoe nightmare, I know the way vital it’s to have a couple of brogues that may take you out of your getting-ready moments to the final dance of the night time.”

Their first assortment is ready to debut for spring 2023 and can characteristic 9 types, together with seems for the bride, bridesmaids and marriage ceremony visitors, plus sneakers to take alongside at the honeymoon. The various vary comprises mules, platforms, heels and apartments in a palette of whites, nudes and metallics, with surprising colour pops from the clothier’s preferred Pnina Crimson coloration.

Tornai mentioned she is going to infuse many main points from her bridal and jewellery collections into the shoes, reminiscent of voluptuous bows and lace patterns, plus broaches, encrusted straps and glass center charms. Moreover, rose gold and glitter outsoles might be used at the couture types.

“Your sneakers will have to be each gorgeous and comfy in your special day so you’ll revel in it to the fullest,” Tornai mentioned.

With the top-performing bridal emblem at Kleinfeld’s, Tornai is most likely perfect identified from the TLC fact sequence “Say Sure to the Get dressed,” which motion pictures throughout the New York bridal salon and is in its twenty first season. She additionally has a partnership with Jared for a jewellery line, however the collaboration with Naturalizer marks her first business shoes assortment. (She up to now has created handiest bespoke, customized sneakers for shoppers.)

In the meantime, Naturalizer has been upping its collaboration recreation. For spring 2022, the relaxation emblem, owned through dad or mum corporate Caleres, introduced a sustainable shoe assortment with clothier Tracy Reese and her eco-friendly Hope for Plants label.

However this newest union is its first collaboration within the bridal area, a class it entered two years in the past and that has turn out to be a key strategic expansion goal, consistent with senior vice chairman and common supervisor John Malpiedi.

“Now we have centered our design ability and innovation staff on growing sublime types with Naturalizer’s convenience for brides, bridesmaids and visitors. As we have now been rising this class and proceed to obtain hundreds of five-star opinions, we set our attractions on innovating the class even additional,” he mentioned. “Pnina Tornai’s fantastical designs, authority within the class and unbelievable status globally make her the very best spouse.”

The Pnina Tornai for Naturalizer assortment is anticipated to ship to shops in April 2023, with retail costs starting from $165 to $300. In relation to distribution, the emblem is focused on present wholesale companions, but additionally will use the chance to make bigger into the bridal boutique channel.

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