Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information

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Welcome to another episode of The Tim Ferriss Show, where it is usually my job to sit down with world-class performers of all different types to tease out the habits, routines, favorite books, and so on that you can apply and test in your own life. This time, we have a slightly different format, and I’m the guest. 

As some of you know, I tested a “fan-supported model” in 2019, but I ended up returning to ads by request. That’s a long story, and you can read more about it at tim.blog/podcastexperiment. I recently sat down with the original supporter group for a fun and live Q&A on YouTube. 

In this episode, I answer questions on marketing and product launches, premium pricing, user feedback, fasting routines, podcast advertising, my recent gardening adventures, tools for releasing tension in the iliacus and psoas muscles, my current coffee and alcohol rules, advice for artisans, animal communication, tools for adverse life moments, and more. 

Please enjoy!  

Listen to the episode on Apple Podcasts, Spotify, Overcast, Podcast Addict, Pocket Casts, Castbox, Google Podcasts, Stitcher, Amazon Musicor on your favorite podcast platform. You can watch the Q&A on YouTube here.

Brought to you by House of Macadamias delicious and nutritious nuts, Wealthfront high-yield savings account, and Vuori Clothing comfortable and durable performance apparel.

The transcript of this episode can be found here. Transcripts of all episodes can be found here.

#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More

This episode is brought to you by House of Macadamias delicious and nutritious nuts! I love macadamia nuts and have been enjoying them often since keto expert Dr. Dominic D’Agostino recommended them on the podcast in 2015. They taste great, and with more healthy, monounsaturated fat than both olive oil and avocados, 27% fewer carbs than almonds, and more than 50% fewer carbs than cashews, they’re the perfect low-carb, keto-friendly, nutty snack. In fact, I just ate a handful of lightly white-chocolate-covered macadamias about an hour ago to keep me going through the afternoon until dinner. And I will say this: ​House of Macadamias produces the best-tasting macadamia nuts I’ve ever eaten… by far.

Listeners of The Tim Ferriss Show can use code TIM20 to get 20% off all orders, plus free two-day shipping across the US, UK, and African continent with the purchase of two or more boxes! Visit HouseOfMacadamias.com/Tim to discover some of the most delicious and nutritious nuts on the planet.

This episode is brought to you by Vuori ClothingVuori is a new and fresh perspective on performance apparel, perfect if you are sick and tired of traditional, old workout gear. Everything is designed for maximum comfort and versatility so that you look and feel as good in everyday life as you do working out.

Get yourself some of the most comfortable and versatile clothing on the planet at VuoriClothing.com/Tim. Not only will you receive 20% off your first purchase, but you’ll also enjoy free shipping on any US orders over $75 and free returns.

This episode is brought to you by Wealthfront! Wealthfront is an app that helps you save and invest your money. Right now, you can earn 2.55% APY—that’s the Annual Percentage Yield—with the Wealthfront Cash Account. That’s more than twenty times more interest than if you left your money in a savings account at the average bank, according to FDIC.gov. 

It takes just a few minutes to sign up, and then you’ll immediately start earning 2.55% interest on your savings. And when you open an account today, you’ll get an extra fifty dollar bonus with a deposit of five hundred dollars or more.  Visit Wealthfront.com/Tim to get started.

Want to hear my most recent Q&A? Listen to the podcast episode here, in which I answered questions about mitigating risks in an increasingly contentious society, Japanese martial arts culture, C.S. Lewis, coping with the sudden loss of a loved one, self-discipline advice for ADHD folks who have already tried everything, cultivating resilience ahead of when it’s needed, podcasting tips for introverts, and much more.

#614: Q&A with Tim on Wealth and Money, Book Recommendations, Advice on Taking Advice, C.S. Lewis, Relationships, Behavior Change and Self-Awareness, Why We Are All (Mostly) Making It Up as We Go, and Much More

What was your favorite quote or lesson from this episode? Please let me know in the comments.




  • [08:27] How I would build clientele/mitigate risk if I were opening a restaurant.
  • [13:02] Raising awareness for a new productivity tool.
  • [18:33] Notable contributions during my days as a tech company advisor.
  • [21:21] Biggest project/challenge at the moment.
  • [22:02] Biggest takeaway from my own work that often gets overlooked.
  • [24:47] Thoughts on curated newsletters for information gathering.
  • [26:47] Recent spiritual shifts?
  • [30:07] Derek Sivers.
  • [30:50] New invention: franchise or sell the proprietary system?
  • [35:41] My experience with Bas Rutten’s O2 breathing device.
  • [38:19] Encouragement for a caregiver amid a chronic medical situation.
  • [40:18] Ketamine and bladder damage.
  • [42:56] Is it always bad to be the bottleneck to your own business?
  • [44:32] Blogs or newsletters I read every day.
  • [46:03] First steps on the animal communication journey.
  • [49:40] Preparing, enduring, and breaking a three-day fast.
  • [54:43] How to launch a successful nonprofit.
  • [58:28] Building a luxury brand.
  • [1:12:52] Favorite recent travel destinations.
  • [1:13:37] Shredders.
  • [1:14:06] Outcompeting in a saturated market.
  • [1:17:43] Coffee vs. tea.
  • [1:18:35] Limiting alcohol intake.
  • [1:22:04] Shaved Ice Island.
  • [1:22:13] Resources for the archery curious.
  • [1:25:36] Fiction writing.
  • [1:26:33] Past guests who have inspired me through tough times.
  • [1:29:14] The mental model that most effectively helps me prioritize.
  • [1:32:59] Cosmic insignificance therapy (via Four Thousand Weeks).
  • [1:33:36] Marketing The 4-Hour Workweek in 2007 vs. 2022.
  • [1:39:14] Metaverse musings.
  • [1:41:25] How does my garden grow?
  • [1:43:29] Workout routine.
  • [1:48:34] Optimizing ROI on ad dollars spent.
  • [2:01:59] Required reading for someone in need of self-love.
  • [2:02:16] If asked, would I appear on The Joe Rogan Experience again?
  • [2:02:40] Have I ever tried backcountry skiing?
  • [2:03:25] What is Project 555?


The Tim Ferriss Show is one of the most popular podcasts in the world with more than 900 million downloads. It has been selected for “Best of Apple Podcasts” three times, it is often the #1 interview podcast across all of Apple Podcasts, and it’s been ranked #1 out of 400,000+ podcasts on many occasions. To listen to any of the past episodes for free, check out this page.

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